About Us
“No act of kindness, no matter how small, is ever wasted.” - Aesop
We believe at RainbowsEnd that even the smallest act of kindness can make someone’s day, just as Aesop said. When Lucy, Mattea, Zoe, and Selvi had the idea to start a bracelet making company, they wanted to show kindness to the world. They knew making bracelets could bring smiles to many people’s faces. Even though they were just 4th graders, they wanted to make even the slightest difference in the world. This simple idea created RainbowsEnd.
Originally, Lucy had the idea of starting a rainbow loom company called Lucy’s Looms. She invited Mattea, Zoe, and Selvi to help her. They all loved the idea, but soon they all agreed they wanted to make a bracelet company, not just a rainbow loom company. Zoe shared how she wanted to start a company before, called RainbowsEnd. We were ready to start making a website.
We learned it takes a long time to build a website. First came the draft. Then, we had to edit it more and read through everything. We had to make sure everything was working properly, from the shop page to the charities page. Eventually we were ready. Finally, we made our website public. We told our family and our friends and in our first two months, we had already raised over 700 dollars for charity.
Running a company is something not everyone can manage to do. But one thing we accepted was that even if you have problems, the best thing you can do is to just try your best.